In the processes of making the new catalog, the part I handle is almost over.
16th catalog, the 16th time to do this. It may sound like I have been doing the same thing for 16 times, in words it is simple, but it is different. Since it is the same thing, you have to make it better regardless of how small or large the difference may be.
Looking at the printed paper checking things over and over, I always end up thinking back to when I started this.
While discussing the colors of the new catalog with the same person in charge as back then, I end up venting a bit, and receive a kind and thoughtful reply of yes I remember that, making me feel even more regretful.
Thinking back about then, I guess the more excruciating the experience was, even trial and error methods while at one's wits' end, become knowledge that may sprout improvement.
Shiori Etsugu / PR