Title: All Things WTAPS./231st entry「A maze of streets」

The catalog distribution starts this Saturday at our domestic dealers.
Part of it can already be seen here on our site, and some of you may have already checked it out; this time it was shot in the city.
All of those who helped us and allowed for the locations to be used, were not snobbish in anyway, and were frank and sincere. Maybe the city itself was like that, or maybe the people make the city that way, or maybe such people are the kind of people in their line of work.
For anything brand new, their is a certain tension felt when seen or meeting for the first time, but there is a more approachable feel to used books and documents that get lined up after being passed through the warmth of someone.
There is a feeling where instead of a bookstore, you are looking at someone's collection on the shelves, and I found myself frantically digging through things in-between the shoot.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./230rd entry「Reconstructing」

The 5th catalog since taking this form is finished.
When reforming into this style, the main priority was to show the products and explain what the brand is about. This style was reached after much trial and error and re-working; although how it was during this time seemed fragmental, it is in my head really clear.
The season concept along with the image of the photos, the shape, the paper, how many pages; all of that was worked on, talked over, and chosen. I feel the catalog can be called a compilation of that whole work process.
Every time I see the finished product, I feel how it would be really great if interest for the brand called WTAPS can spark from it.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./229th entry「Attractive individuality」

To modify ready-made goods or something that is stock to reflect your individuality. It may sound exaggerated, but thinking back at how the designer wrote in his book about how even putting one sticker on something is customizing, I felt "true indeed."
Even so, I was proudly thinking of how I am not someone that does things like that, but I do sort of put badges and pins on things.
Asides from this, when I see someone with a truly original, unconventional custom item, I am impressed by the richness of their creativity and ability to take action. I find myself wanting to copy, but then get caught up in the emotional conflict of questioning how that would be an imitation of individuality.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./228th entry「When three people gather」

Past items were needed in starting to do something new this year, so we have been taking a look at samples in storage and the designer's personal items all rounded up together.
This one is from that season, was this one that old? Even though such things were being said around, it is very interesting how when a few people that have been involved for several years get together to confirm things; there usually happens to be someone that has pertaining information and many things start to unravel with someone just saying "I think this is how it was back then."
How the times were, how it was during the dawn of the Harajuku days; the task of dissecting many memories in my mind I have from being there also has meaning as being a somewhat form of information reconciliation, so maybe that is why I end up in deep discussion to share such things before I forget it.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./227th entry「At the Jingumae press room」

In the processes of making the new catalog, the part I handle is almost over.
16th catalog, the 16th time to do this. It may sound like I have been doing the same thing for 16 times, in words it is simple, but it is different. Since it is the same thing, you have to make it better regardless of how small or large the difference may be.


Looking at the printed paper checking things over and over, I always end up thinking back to when I started this.
While discussing the colors of the new catalog with the same person in charge as back then, I end up venting a bit, and receive a kind and thoughtful reply of yes I remember that, making me feel even more regretful.
Thinking back about then, I guess the more excruciating the experience was, even trial and error methods while at one's wits' end, become knowledge that may sprout improvement.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR
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