Title: All Things WTAPS./212th entry「Not just a break」

I feel that shopping and tea time are quite closely related working together.
When I was a child and would go along with my father for shopping, I have memories of going to a cafe to take a break although not much time has passed by; for a child that has no concept of taking a break, such time of eating sundaes or having cream sodas was a form of entertainment; once they were consumed, I wanted to rush out.
But now when I go out, I take a break as soon as I can find a reason to.
Now, cafes are a necessity when going out.
The newly opened HOODS SEOUL has a cafe set up next to the shop.
Thinking of what I wrote above, a cafe next to a store is something very nice to have.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./211th entry「Scenes from shooting」

The other day, there was a shoot for a magazine feature page.
Magazine shoots are very exciting since the people involved are different each time.
Of course we convey what we would like, but each time there is also the fun of trying to find out the other party's idea.
In the formal conversation starting with a nice to meet you, there is always a line where I feel "that idea is wonderful, so interesting". It has nothing to do with age, it is something I feel every time.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./210th entry「MY LIFE IS THIS LIFE」

To transmit what you feel in your own words. To consider that an expression.
But it is not an explanation, there or no additional notes to help understand it.
Left in a way to leave it up to the sense of the one receiving it.
40 keywords set to interpret, an autobiography written in the individual's own words.
I still feel after working on it, how the generosity and effort from people from various places allowed this to be made...editors, art designers, illustrators, and others which helped out with fact checking the memories and materials.
If you read this book you will know; a product of the path Nishiyama has walked along.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./209th entry「OLIVE」

WTAPS has many items which are a color known as olive drab.
The reasoning behind this, comes from the brand's characteristic and identity of having designs derived from military in the standard line up.


But, just because it is called olive drab, does not mean they are all the same color.
When material changes, the color differs. Even in what is called the same color of olive drab.
I truly realize this when doing the twice a year catalog shoot.
Due to the complexity of the color known as olive drab, I almost get dizzy while doing color adjustments over and over again saying too saturated, not saturated enough, too dark, and too bright with a with a crew of three people; the print company representative, the art director, and myself.


With all that said and done, most of my personal winter outerwear is olive drab.
After all, I really like the characteristic of the color.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./208th entry「Third year anniversary」

Already three years.  Only three years.
Once time passes by, it goes fast, but the illusion is there how the future is far ahead; yet when you realize it, it has passed by your footsteps.
What was created, has been raised with care, and it goes on to someone's place where it receives the next fondness; this chain reaction is not only about distribution, but also the emotional aspect is something fairly large.
Sometimes, what someone may have muttered such as "You know, I like this song," leaves a lasting impression.
You may remember that at some moment, and nonchalantly decide to listen to it.  It may become something you like.  That is how mediators increase and things spread.
I do not want a shop to be a place only where things are sold and bought.  I am definitely not saying that you should become friends with the staff and engage in conversation, but I would like for a shop to be a place of some kind of connection.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR
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