Title: All Things WTAPS./319th entry「Time capsule」

Things you should say, you should not say, you want to say, you can say, and hesitate to say.  Since we claim we are a brand with words, I feel we cannot be insensitive towards the messages that are released.  
This can be felt constantly through the words and content chosen by the Director when he speaks from time to time during interviews.  They have been refined based on various decisions, and perhaps this may appeal in times where information overflows.  A while back, I actually felt like it was almost not enough.  But now I look at the memos before being edited, and feel with a sense of leaving things to the future that "it will convey in a small way at a later timing".      


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./318th entry「Including the environment」

Every once in a while I think back about what makes something a standard.  In general, I assume it is "an unvarying something that exists," but recently I have started to feel that there is importance also with the something that has kept supporting it to be unvarying.   
An appropriate amount of response and time is necessary for something to be considered a standard.  A standard item; you always hear this word, and also say it.  Maybe these words are not just pointing to that particular piece, but maybe it is considered a standard including how it came to be what it is, along with feelings towards it.   


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Sjiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./317th entry「To recollect, to be moved」

While going through a huge archive and checking out each and every item from when the brand started, from the minute details you can see a broad picture like trends, or how the world was back then; it is really interesting and I get deeply moved by how things all start to unravel about the depth behind it that only a handful of people could even imagine.
Searching through memory, weaving through documents to see if things are period correct. Even if it is an era I do not know about, I frantically reel in recollections and have discussions. Then, I write all of it down. Regardless of if these actions actually have any effect, I know they will become valuable knowledge that I need to know, so I strive to leave memos no matter how little the information is.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./316th entry「Good old things」

I went to the photo exhibition "Your Choice Know Your Right" which took place at REDOKURO gallery in
Sendagi. It tied into WOLF'S HEAD's photo book from last summer whichthe Director and Shop Staff were also a part of; looking at pieces that are exhibited is different from checking out something published since your eye level is different along with the atmosphere of the place, so it was really a bracing experience.
Afterwards, I felt it would be a waste if I went straight home, so I ventured around the area a bit. I curiously peeped into a store thinking this is it where our Director buys us a little something when he visits Sendagi, and also soaked in the atmosphere of the local shopping street. I came to a conclusion that the core of the old-fashioned hustle and bustle is something that gets passed down from the town, to its people.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./315th entry「Another year」

There is a place that I always go to once a year, during a time when it is almost the end of the year.
Unfortunately this year it was raining, the air was cold, and it seemed like there were less people than usual, so while waiting for others to show up, I was able to take my time and observe other shrine visitors and how the street vendors were.
Regardless, the reason people visit here is to come and pray, and since that is something positive, even as I was almost defeated by the cold while I stood near the torii gate, my feelings got uplifted as I saw the almost elated looking bright faces of others. While thinking of all that, the rain stopped, and it almost seemed funny how it started to suddenly get crowded.
When you go to a shrine to pray and the sun is out, I guess you start to feel like something good is going to happen, the air even feels crisp and clear, and I was able to feel pleasantly assured.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR
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