December 2016

Title: All Things WTAPS./320th entry「Get rid of the book, go on a trip」

Going out to an unfamiliar place, and wander around using a map tool. If you have modern search functions, the probability of getting lost should be way less than way back when. Indeed, thanks to careful directional guidance, you can proceed smoothly choosing the shortest route. There are no worries about that part, but I sometimes stop as I feel it may be wasteful how I might be possibly missing many things while walking with eyes glued to a screen. Maybe the excitement or panic felt from being someone foreign, along with the relief you get from being reunited again with a familiar face, are things you may only be able to enjoy in a situation of going on a trip.


Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./319th entry「Time capsule」

Things you should say, you should not say, you want to say, you can say, and hesitate to say.  Since we claim we are a brand with words, I feel we cannot be insensitive towards the messages that are released.  
This can be felt constantly through the words and content chosen by the Director when he speaks from time to time during interviews.  They have been refined based on various decisions, and perhaps this may appeal in times where information overflows.  A while back, I actually felt like it was almost not enough.  But now I look at the memos before being edited, and feel with a sense of leaving things to the future that "it will convey in a small way at a later timing".      


Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./318th entry「Including the environment」

Every once in a while I think back about what makes something a standard.  In general, I assume it is "an unvarying something that exists," but recently I have started to feel that there is importance also with the something that has kept supporting it to be unvarying.   
An appropriate amount of response and time is necessary for something to be considered a standard.  A standard item; you always hear this word, and also say it.  Maybe these words are not just pointing to that particular piece, but maybe it is considered a standard including how it came to be what it is, along with feelings towards it.   


Sjiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./317th entry「To recollect, to be moved」

While going through a huge archive and checking out each and every item from when the brand started, from the minute details you can see a broad picture like trends, or how the world was back then; it is really interesting and I get deeply moved by how things all start to unravel about the depth behind it that only a handful of people could even imagine.
Searching through memory, weaving through documents to see if things are period correct. Even if it is an era I do not know about, I frantically reel in recollections and have discussions. Then, I write all of it down. Regardless of if these actions actually have any effect, I know they will become valuable knowledge that I need to know, so I strive to leave memos no matter how little the information is.


Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR
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