September 2016

Title: All Things WTAPS./309th entry「The items are different to begin with」

It is that time again to prepare for the next season.
Next year's spring summer exhibition is right around the corner, and each department is busily proceeding on with their work. Regarding PR, the style samples and the look book to be shown at the exhibition are done.
I felt it was interesting how each time I am able to feel fresh about it regardless of how the work flow does not hardly change since we do this twice a year, every year; I guess it is something normal though that does not even need to be mentioned since the source of creation, and the items, are slightly different.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./308th entry「Sometimes they will not see the light of day」

Several years have passed since I have started taking photos to record the director's daily life after feeling the urge that it may become something necessary one day. But, that does not mean I have been taking them without a purpose; I have been taking them casually for multiple purposes like thinking it may be used for the blog like this, or maybe it can be used as material for a book.
Every once in a while there are scenes captured of everyone joking around, and sometimes the question is asked "didn't someone take that?" even for videos or photos of such times. Most of the time someone did take it, and laughs are had checking it out. Even though I know most that are left in a folder will never see the light of day, I still cannot erase them for reasons like this.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./306th entry「Revealing the roots」

When I listen to interviews for magazines, etc. that take place next to me, depending on the question, I end up thinking about it in my own way. But, it is not like I say things out loud.
Since the backbone of WTAPS is what the director was influenced by from the youth culture in the streets, there are many times such questions are asked; but, there is quite a bit of variance in the premise and interpretation depending on the difference in environment or generation of the one asking and the one being asked. The back and forth dialogue is really interesting for me, and it was an opportunity to think about how broad the word street is.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./305th entry「The image of Tokyo」

The 2016AW season catalog distribution starts this weekend.
Bad weather was the forecast for the day and there were various things that we had to handle as we went along, but I feel it went very smoothly once it was done since the staff and the location were very familiar faces and places.
There was plenty of laughter since there were things that happened along with movement I have never experienced before; stories from back in the day were told in between, and it was a shoot where I was able to reminisce a bit how I was just an admiring fan during the brand's early days.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR
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