August 2016

Title: All Things WTAPS./304th entry "Feelings that do not keep pace with trends"

If you say 10 years, it really does not feel like such a long time, but when you take out what was produced during that time one by one and look at them, they start to seem like something from a long time ago as you become nostalgic. It is not about drawing inspiration to go along with a collection, but shoes that are always a must which are there in your wardrobe. Maybe VANS are such shoes for us. The WTAPS x VANS archive exhibit currently taking place at THE PARK-ING features photos taken by the director of 7 items chosen which were highly memorable for him. I feel the director's feelings towards VANS conveys through this very simple way.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./303rd entry「Chemical reaction」

When a WTAPS feature is to be made for a magazine, most of the time we suggest various ideas, but this time we asked to go with a different approach.
When an idea comes up or an feeling comes up that I do not have, when facing it, I become sort of dumbfounded, or I guess speechless; almost like a state of emotion similar to being moved by it. Further, if it is something where each one's individuality is enhanced, this elated feeling increases even more.
I was quietly excited by myself at the shoot thinking of how this is what happens when all the elements affect each other in a good way.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./302nd entry「Doing strange things in a matter-of-fact way」

I have been with WTAPS for quite a while now, so I thought that I have experienced most things, but last week for a magazine feature page shoot I really felt there are many things that I am still new to.
There is also the other side this where I felt that since I have been able to experience many things, I need to be able to come up with something that is new.
Doing something for the first time that has never been done with a crew that I have worked with many times. There were many things I was not sure about and worried over, but once it was done, I only have a memory of everyone wandering about with things proceeding smoothly. I guess that means it was that much of an exciting and interesting experience.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./301st entry「Annual event」

This year was another year we all went on a trip. This time was a little different compared to before in how there was a time set aside specifically for discussion; I guess it could be called tasked work where each one of us thought and planned until we got there, and then we executed it. Things like imagination and creativity were needed also in camping up until now, so looking back at it, you realize how this is something that can correspond to anything. Of course these are things that also go along with how work is usually done. It was a great opportunity to be able to realize such things once again.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./300th entry「Fresh tension」

Right around when summer is getting serious, it gets busy around here preparing for various autumn/winter season exposure. Talking to editorial staff, photographers, etc., they too are in a busy timeframe, so working our schedules becomes something that needs to be dealt with. During such times, a photo shoot for one of the features just finished. It ended smoothly as planned, since it was with staff we have worked with together for quite some time. There is no time to relax since I need to get working on the next shoot, but this moment is one of a huge relief where the tension dissolves away.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR
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