August 2015

Title: All Things WTAPS./256th entry「DIY」

The 2015 AW catalog is planned for distribution at our dealers this weekend. Already at our website, the COLLECTION page has been updated, so some of you may have already seen it; for this time, we shot T-shirt and poster graphics being silkscreened.
Silkscreening can be called the origins of WTAPS. Like how the director talks about it in his autobiography, it was something that was started with a feeling of pure entertainment; not something that was started for the purpose of selling, or something that was started out of need. But, it also may be the very important roots of creation which he goes back to.
I felt that it is an extension of pleasure, when I noticed everyone off in the corner that was watching thinking "I want to try it next."




Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./255th entry「Favorite pages」

We have not set a season theme also for 2015 AW. But, this does not mean there is no concept or philosophy there though. I have realized looking back at the latest collections before their launch, and also going over their concept and release, that instead by not limiting the global view, it is possible to express in a broader way, and it also becomes something which can pack more words and meaning. I keep asking myself of course throughout the shoot and also up until the page layout is finished, if my explanation makes sense and if there are no discrepancies in the image that is being portrayed since we have discussed things over fully, and compared and made adjustments to the direction. Also, I anticipate how they may become pages to be added in someone's scrapbook; just like how I experienced.


Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./254th entry「A workplace where you can see the daily life」

The other day a feature shoot took place for the AW season launching in September.
I end up wondering while watching them sweating heavily while shooting how many times has it been doing a shoot for an AW page in the middle of summer where the air is full of humidity and you sweat not even doing a thing.
It may be pushing it by saying I know the person well, but this time the location was a place where the owner's personality and background really shows, and the shoot went along in a relaxed atmosphere. Even the space and things there reflect personality and how work is done; It was a summer day where I was impressed by thinking how such things really are not that exaggerated.



Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./253rd entry 「Limited choices」

The good thing about VANS, is how you can keep wearing them even if they are getting a little worn, but there are times I end up hesitating when I am not sure of how the weather is going to be.
In my case the main reason for not wanting to go out when it is raining, is because public roads along with tiled or steel floors are super slippery and scary, but more like with worn out soles just walking on wet ground the inside of the shoes get flooded and each time I get fed up.
Before leaving I end up worrying about such things but end up going "whatever" and grab some VANS from the shoe rack; maybe it is because I do not have the option of not choosing them to begin with.


Shiori Etsugu _ PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./252nd entry「Lightweight」

The rainy season is over and it is right before full on summer. But, it is so hot that you have to go over things to be even just a little cool; such days have started again this year.
I want to say that there is no way you can wear denim or even full length pants, but thinking about what I like this year, I am not feeling shorts and cannot commit, so I am sweating profusely everyday while wearing denim.
During such times, I noticed that just by changing your belt to a light one, it lessens the pressure felt around your waist quite a bit.
It may sound trifling, but this is actually really effective.
Especially a belt like those book bands American students used to use back in the day have an aluminum buckle, so it holds well and does not show, so I use one almost everyday.
FYI, the hole open on the back of the WTAPS GI BELT is a bottle opener. Regardless of how it may actually be used or not, I feel that it gives you a sense of security knowing it is there.



Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR
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