April 2015

Title: All Things WTAPS./237th entry「you know best if you will succeed or fail」

I still end up panicking to this day when something unforeseen happens in the flow of various work. Compared to before, I can at least think of the given situation and try to deal with things in a flexible manner to do what is the best possible as fastest as I can, but it is still difficult for me.
Lately, there has been an increase in the times I stop and ask myself "would you feel ashamed of your actions if the person you respect is seeing it?"
Your judgement is not someone else's judgement. With that as the base, it is further necessary to understand each other. I feel to do that, there is nothing other than to open your eyes, shorten any distances, and talk things over until you understand.



Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./236th entry「Untitled」

Once the 2015 spring/summer launch is here, the autumn/winter exhibition is right afterwards. Time flies, it is only 10 more days to go.

Collections have been going on keeping the roots of the WTAPS world untouched for already 20 years and creating a theme which fits the feel of the time. Of course there are changes in the way the items are each season, but it is a form of evolution made possible by going through the times.
No collection titles have been set from the current 30th season, and again there is no title this time too,
I feel you can have a wider view on an image by keeping things more neutral like that.


Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./235th entry「cheerfulness in appearance」

For features, etc. with magazines, a few words are imbedded into each other and the information that comes out of this is only what is shared. During this, our concept is then expressed through the products. Since that is the way it is, each time we have people that can wear the items without any stress or issues.
Clothes are worn by people, so the character of the person ends up showing anyways in how it is worn, or how their appearance is. The person we worked with today was serene with a big-hearted atmosphere, and this showed in how they wore the clothes.



Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./234rd entry「The slight stinginess that lies in decision making」

I get confused about what to wear in the morning when it suddenly gets warm.
Especially during this season there is a difference in temperature during the night and day, so I ponder about what to choose to be comfortable for most of the day; when in the morning it feels warmer than I expected, I end up in a state of confusion pushed by just waking up and not feeling alert yet. But, there is no time to daze. I scramble through my mind "What did I wear last year?" but I cannot quite make a decision since it sometimes it is not how I feel this year.
I want to hurry up and bring out the spring clothes, but I hesitate at how it may be too early; what exactly is this feeling. Also, while being hesitant, there are many times how I miss the perfect timing.


Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./233rd entry「Magazines were like children's picture books」

Back when my source of information was friends or magazines, the things introduced in them were so fantastic and looked so sparkly. While staring at the magazine, my feelings of adoration such as wow so wonderful, or I want that, were not directly linked to satisfying an urge to buy, but I feel it was something more like in the zone of childhood imagination. It is like that when you are in your teens I guess. When checking out features on interior, it was not "I want to buy that chair featured," but more like imagining myself living in that room and enjoying it. Just like a children's picture book.
As I grew older, magazines were chosen based on clear determination, and I started to subscribe to some. Completely different from when I gazed and enjoyed, they became a tool for information I considered necessary.
Nowadays fashion magazines are not a thing of imagination, but something of reality to me; I sometimes reminisce of how I used to enjoy them back then.


Shiori / Etsugu / PR

All things WTAPS.Shiori Etsugu / PR
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