June 2014

Title: All Things WTAPS./198th entry「Photos with scenery」

We did our 2014 AW catalog shoot.
From 2013 SS the image cuts for the style samples have changed quite a bit; we would like for these first few pages to be able to show more of our world view and the sources of what influences our products.
Regardless of being a long day, thanks to everyone, things were able to proceed in a relaxed vibe.

But there was some trouble; I got flustered, and at the same time was blown away at how things were handled promptly like it was not a big issue at all.





Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./197th entry「Humidity」

No matter how light of a material you wear, no matter how short you wear something, the season of unpleasant sweat regardless of the highs and lows of the temperatures is here. The rainy season.

Even if you feel it may be a little cool, just walking you get that feeling around your forehead that it is going to creep up. If you let it be thinking that is it, you are done; in a flash you will be all sweaty from your temple down to the collar. It is like the start of an afternoon rain. If you underestimate it, you will definitely regret it.

That is why right around now the bandana gets put into heavy use.
As long as it is something that can wipe away the sweat, but it cannot be just anything.
"Where is the one with the navy dots; it's still not washed!" When getting ready to leave in the morning and going through my bandanas, I end up with a sense of disappointment and impatience.





Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./196th entry「Wanting to predict future tastes」

When buying something from one season ahead, basically it is usually done as a preparation in advance.
Of course there is the case of buying additional items during the current season, but at the launch of the season it is the norm for it to take place during temperatures that are the exact opposite; I have gotten used to contemplating on whether to buy or not a jacket during the lingering summer heat.
As for coats, shirts, and pants, the sizing you like does not change much, but for cutsews and knits, there usually is a trend inside yourself, and after purchasing them and have them sit for a while, your taste may change and be like "woah, the item choice was on point but the sizing is not what I want!" There are many times, really, that I end up regretting.
Since it is something about myself, but the disappointment is also from myself, each season I feel a certain sense of irritation.




Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All things WTAPS./195th entry「Magazines」

Thinking back about magazines, I feel it was the norm to go to the bookstore the day it is released and reading it from cover to cover without anything unread until the pages are all wavy by the time the new issue comes out.

It started from the movie magazine of my childhood, onto the music magazine, then the teenage fashion magazine; as time went by the types of magazines changed and magazines I had a subscription with increased creating unorganized piles all over my room.
Reading same articles over and over and gazing at the same photos repeatedly.
I got happy when I found a column or something that I had not read when going back into the archives. The other day I pulled out an old STUDIO VOICE and noticed that I had underlined a part; I have no idea why that had inspired me and reading it now I do not feel anything special about it. Wondering what it was, I tilt my head and reminisce in amusement.

Magazines are things I adore. Even now, and even back then.





Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR

Title: All Thing WTAPS/194th entry「Meetings」

Speak, read, and listen.
We live with words, but when you start to speak hoping who you are speaking to will understand you, nervousness can suddenly double.
This is of course something normal in a work situation.

When they be able to understand the meaning with this explanation? Will speaking at this speed not cause any stress to the one listening?
Is the presentation structured? From concentrating too much on my part, is what I am saying from a too unique angle? When should I pause?
Unlike normal arbitrary conversations, you have to think of the receiving end and create a situation where it is optimal for listening when you want to express your opinion,
but I find myself still to this day sometimes with no room for leeway starting when I want to and ending when I want to.
Every time, I hope that I am getting a little better, by reflecting on what I noticed and what people sitting together have pointed out.





Shiori Etsugu / PR

All things WTAPS.Shiori Etsugu / PR
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