April 2014

Title: All Things WTAPS./186th entry「Permeating thoughts」

The 2014 AW exhibition is happening, now.


Not this jacket takes military, or, this shirt uses Thomas Mason, etc. Materialistic may be a word taking it too far for such, but information other than what you can visually see; words conveyed with intonation and modulation, is what I think about each time when I hear the item explanations expressed to our dealers during these days.


"Actually there is this story behind this item..." Probably interesting details like this may start to flow due to the vibe, along with a conversation bouncing back and forth between want to tell and want to know.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./185th entry 「The other side of what is visible」

The AW exhibition is right around the corner, and among the many tasks each division handles, is the task of shooting the cookbook.
Shown on the official site and at the stores presenting the season lineup styled with samples; I feel this is something that is bare bones and direct from the brand unlike magazine features that have unique perspectives or backgrounds.


As I kneel in front of the models and lace and unlace the shoes many times, I truly feel how every time this is made possible by the photographers and hair make up artists that understand smoothly what we try to convey, along with witful staff helping out to make things proceed smoothly.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./184th entry「Concrete environment」

2014 Spring/Summer has already launched, and the lineup is based on the theme of CONCRETE ENVIRONMENT.

With the words concrete environment for the image, I guess scenery of hard objects such as urban cities or the cityscape where buildings stand lined up come to mind.


Ways to play, relationships with your crew, experiences, knowledge, and the aspects of society are without doubt things that only happened and were created from being in such an urban environment.


I think the season's theme can be felt through this textile which reflects the designer's values and thoughts, the designer's background, expressed through graphics.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR
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