Title: All Things WTAPS./350th entry「Tokyo」

The place you were born or the area you were raised are special for everyone.  I think everyone has their own city although each one may feel a different form of attachment or nostalgia.

WTAPS is a Tokyo brand.  The city the director was born and raised in.

Of course Tokyo is an urban area where there are lots of people everywhere; a large city that has released culture through the repetition of expansion and contraction.  You get an interesting feeling when watching the city develop things as you happen to watch the scene of a new possibility sprouting from it to become another culture.  Those involved intentionally avoided being a part of "ura-harajuku," a word modern day people may not quite understand, but the craze named this was a phenomenon of the city giving birth to a culture.    


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./349th entry「One's view」

I ponder daily about the absolute difference between a preconception and a conviction.  

If what supports the opinion of how I feel is selfish or not, or if it is shackled by ego or not.  Having a clear overview may be difficult, but I try to pause, and ask myself.

The more there is room for imagination to work, the possibility of being contrary to the facts increase.  Regardless, there are things the brand wants to convey, and it is a brand that wants to convey, so I feel that I need to work at this even more carefully.


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ShiorI Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./348th entry「A puzzle」

The exhibition for the 36th season finished the other day.

While looking at the compilation of each motion built up from preparation with my own eyes, I feel you eventually realize how the many things, the information, and the points of views all tie into one large compilation.

It is something that is done every year, where once it is done there is the next project, the next plan. To accomplish this smoothly, I have to increase the accuracy of how I do my job, all aspects of it, no matter how small the task.

Still to this day, there are many times I have to reflect after saying something, or doing something, but I try to think positively about how these "woeful" feelings help in not forgetting that mistake.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./347th entry「Take a step back and have a look」

When something small catches your eye and you feel that thing is really nice, I think it is not just about that particular detail, but it is caused by the view you get from noticing it.    

For example, even for coordinates.  You button it up, fix the collar, and adjust the sleeves.  It is normal to feel a satisfaction of how things seem perfect when you are just looking at each point, but there are many times when you take a step back and the balance just does not seem right with everything else.   

I pondered about such things while doing the shoot for the 18SS exhibition look book.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR

Title: All Things WTAPS./346th entry「Angle」

Maybe it is an observant eye or sensibility, but I really get impressed when I listen to people speaking that perceive different information than I do from an item.
Especially there are many times like this when I am listening to the Director talk about things; it may seem normal, but I think it is not, since most of the time the expressions of thoughts that comes out in words are way over what I expected, from actually finding a strong interest in an element that seems so plain that you may not notice, and building a tower of ideas from a hint, or from thoughts associated with it.
For someone like me that has never thought the expression of a fabric depending on the weave may look like a graphic, it is always a new discovery when I listen to what is being said from such a perspective.


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Shiori Etsugu / PR


All things WTAPS.Shiori Etsugu / PR
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