WTAPS

The very first catalog was EX15. In other words, 2007 AW. This makes it exactly 20 catalogs made during 10 years. If there is anyone that has collected all of them, I think they must be taking up quite a space on the book rack?

The EX35 catalog will be distributed at our dealers from this weekend. The pages have increased, the binding has changed, and the size is also larger. Each time there was a change made, I think of how it was good we did it, as I look at the completed product.

That is probably because it is the fruition of the desire to evolve, arriving at that point because of the accumulation of the past. There is no doubt that it is exciting to be able to see new things, or new changes, no matter when it takes place.

Shiori Etsugu / PR

We just finished one of the 2017AW feature shoots.

I thought about how it is true that you lose your voice when you get nervous since I was so tense that even while being spoken to during the shoot, I was wondering if the details of my reply and tempo of speech, along with my intonation were not rude.

Perhaps out of consideration for the state I was in, I was told about the impressions from a previous catalog job we requested; it was not quite to the point of being fully relieved, but I was really moved, and felt a lump in my throat. Even for me, that shoot was a job that was a great learning experience. It was nice to be able to overwrite my memory like this after so many years.

Shiori Etsugu / PR

There are many times when I have a mild interest in something, with an unclear expectation like that seems sort of cool, but once I see the actual thing, suddenly the image I had changes to me using it, and this leads to a realistic desire to purchase.
Out of need, focusing on its use. In the daily life, most purchases are like this, but sometimes your desire comes first, and you feel like you can think about that kind of stuff later. I guess this is what can be called an impulse buy?
However, an outlook of how I should have this as a series, how I should get each model appears, although I thought it was a purchase driven by excitement; it seems there is also a strange aspect of calmness to this.
In the end, I settle this by being easy on myself bringing up my theory of how you can never have too many small items.

Shiori Etsugu / PR

The feeling of expectation towards a season that has not yet arrived sort of feels fuzzy, like when you think of how you are going to break those out for
the first time when summer gets here, or I am going to wear that when it becomes spring, but things do not go as expected when that time comes.
Longing for when it is going to get real hot so you can dress lightly, while imagining different coordinates, but when that time comes, it does not feel right in the subtlest way. While meaninglessly going about this, the season changes, and you newly vow how you will make it definitely work next summer. I guess this is a part of being indecisive.
Asides form your own trends you have during certain times, there are things you have waiting because you know they will make their appearance once again, but for some reason you hold off. I feel things that you get a certain level of satisfaction, by just looking at it, have such a tendency.

Shiori Etsugu / PR

I have always been reading magazines since I was in elementary school. Waiting for the new issue to come out, going to the bookstore for no particular reason. I thought of the bookstore like a convenient library; magazines were all lined up so you could pick it up and open the pages unlike now, where they try to prevent people from reading them? or preventing damage to them? I really do not know.
After becoming an adult, there are more times I look for something while thinking "wait a minute, is that still around?" and I give up when I just cannot find it; while repeating this process, I was finally able to find one. All because of a bookstore staff that remembered how I was looking for it. I truly feel grateful.
Do you understand that feeling of wanting to bring back the whole magazine with all those memories, that feeling that is a little different from wanting to read that article, or wanting to see that photo? That is why I did not care what issue or what feature was in it. Where you sort of get choked up by just looking at the cover. I got a surge of something that is a little different than sentimentality.

Shiori Etsugu / PR